Be Clear.
Communicate and convince. Win hearts.
Make an impact. Move the needle.
Be understood. Be liked. Be effective.
Get connected. Stand out.
Branding
Brand building, (re)positioning and cross-business enablement.
Strategy
High-level and and go-to-market. Planning and activation.
Innovation
SEO-busting GTM. AI-enabled content.
Creative & Content
Award-winning strategic content. Multiformat. Multi-use.
Samples
Recent
Strategic Content | Creative
SAP Customer Experience: Messaging and value prop. Website redesign. Overall content strategy. White papers. Keynotes. Event red threads - physical and virtual. Sales and field support.
Writer | Contributor
Video scripts and creative writing.
Senior Copywriter
First employee of UK launch. Pre-launch team. Storytelling for global clients, creating multiplatform campaigns in the ‘Wired’ voice that are authentic and engaging.
Branding | Strategy
Supporting the exec team on key clients.
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“Always carry bolt cutters”
2022–2023
Head of Brand Narrative, Pure Storage
Built global narrative and editorial strategy across product and demand gen.
2015–2022
Global Head of Content Strategy, SAP Hybris
Led content systems, CX storytelling, and sales-aligned editorial across global teams.
2011–2015
Founder, Dysonology (Agency Phase)
Built a strategic content agency serving top creative and B2B brands.
2009–2011
Wired UK / Pencil Agency
Creative lead for editorial partnerships and brand strategy projects.
2005–2009
Senior Copywriter, GQ / The Week
Led branded editorial and finance writing across major consumer titles.
1999–2000
Editor, Euromoney
Edited specialist supplements and investor content at leading finance publisher.
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