Advisory board.
Jack Dyson recently joined Carlota Pico to talk about his 20 years of experience in the content industry. He’s currently the global head of content strategy at SAP Customer Experience, a company that “delivers personal, trusted, and connected customer experiences.”
Jack talked about the power of content and the importance of using the right voice to reach audiences with relevant, purposeful topics. He discussed his creative background and the need to surround yourself with people who both stimulate you creatively and challenge you, and offered some advice for repurposing content and overcoming challenges throughout the customer journey.
You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple and Spotify.
Rapid-fire recs
Source of inspiration: “Dwayne “The Rock” Johnson, because I love the confidence he has in himself and his ability to sell directly to people (for example, the way he promotes his tequila brand on Instagram). And J.P. Donleavy, who was a fascinating person and writer with a refreshingly frank style. I’d love to write like him.”
Publication or resource: The Element of Inclusion podcast. “It’s all about diversity and inclusion. It challenges me and encourages me to look at how I’m acting and reacting to things.”
Useful hashtag: #mobility. “Follow this one or anything similar that encourages you to get up, stretch and move your body. It’s a really good reminder.”
Being around creative and interesting people who challenge you is critical. I’ve always been very careful to work with people who inspire me to do more and to look at things in a different way.
Click here to watch the full session.
Quiet.ly invited me to join marketing leaders from Salesforce and The Zebra to discuss the power of proprietary data. Their page says: “Can you really call it thought leadership if your idea has been rehashed across several blogs, publications, and reports already? Probably not. That’s why in the age of peak content, escaping the echo chamber is more critical than ever. Today’s audiences are neck-deep in consumable media—and the brands that are winning their time and attention are the ones using proprietary data and insights to tell stories nobody else can.
In this roundtable, Sean Tyson, CEO of Quietly, talks with global content marketing leaders about how brands can stand out by producing better content, not more. Listen to our conversation with Heike Young, Director of Content Strategy at Salesforce; Nicole Beck, Director of Public Relations and Communications at The Zebra; and Jack Dyson, Global Head of Content Strategy at SAP Customer Experience to learn about their distinct approaches to solving this challenge.
Unprecedented times call for unprecedented responses. Brand safety is a key issue for advertisers, but in the light of COVID-19, how can we evolve the brand safety discussion to ensure appropriate advertising in a time of crisis?
Should you even be advertising in a crisis – and how do you convince the board/CMO?
How can you work with journalistic media to advertise safely?
Working to prevent the spread of fake news and rumour mongering during the Coronavirus pandemic
How can quality journalism media brands assuage advertiser’s concerns during this global crisis?
For LinkedIn LIVE, The 414 is the UK's #1 B2B Marketing Podcast.
“James Rostance speaks with Jack Dyson, who, as a former journalist and luxury magazine writer has a unique grasp on how to develop a perfectly congruent content strategy, as well as how to get much greater results from working smarter, not harder.
“Jack will also be sharing how and why approaching content creation through a journalistic angle will massively increase your content ROI.”
“With so many clients hiring people with industry knowledge, it was fascinating to speak to Jack Dyson, Global Head of Content Strategy at SAP Customer Experience who started in publishing with The Week and GQ, and transitioned through agencies to work for the one of the worlds largest B2B Technology companies. We talk about what makes great content marketing, skills, building teams and so much more.
”Market Mentors is brought to you by Fiona Jensen of Market Recruitment.” Click here or use player below to listen
‘Father and Son Day’ was set up in 2014 by Daniel Marks and Jack Dyson, both survivors of testicular cancer, to elevate consciousness around male cancer.
This June was the fifth anniversary of the campaign, which raises both money and awareness around men’s cancers and encouraging an open dialogue around men’s health.
We had over 175k video views, and more than 1.5m engagements on social.
The campaign supports the UK's first Robotic Surgery Fellowships Programme at The Royal Marsden and thanks to supporters we have managed to train three Robotic Fellows over the past five years.
“Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant. Jack’s journalistic approach is born from working on some of the world’s best known publications. He will address B2B as a luxury purchase, explain his approach to couture content, and show how to set up your content strategy and organisation for success in order to squeeze maximum value from it.”
What will tomorrow’s successful B2B marketer look like? Peter Thomas, European Marketing Director, Accenture, leads Episode 11 of HotTopics.ht's Unicorn CMO Roundtable series. In Part 3 of Episode 11, Peter asks the table how they see the function evolving, as it balances sales, data scientists, marketing technologies and changing client expectations.
“In this session, you will learn how to squeeze the full value from your content and save your campaigns. Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant, not bland and boring. Jack will address B2B as a premium purchase, explaining how to make couture content that works, and puts your customers first.”
