While I was there, we won: 

■ DMA Magazine of the Year 2011
■ DMA Technology & Gadget Magazine of the Year 2011
■ DMA Editor of the Year 2011
■ BSME Art Director of the Year, Consumer 2011
■ D&AD Award: Entire Magazine 2011
■ D&AD Award: Cover 2010
■ Maggies Technology Cover 2010

■ PPA Designer of the Year, Consumer 2010
■ BSME Launch of the Year 2009

NOWNESS

DEFINE BEAUTY: MY SCARS

Here's a film I made with the lovely Matthew Donaldson for Nowness (best viewed large/full screen):

2. Mad River Glen

I wrote the text to accompany this film by travel artists Jungles in Paris (see below and also on Nowness). 

The virtues of alpine solitude

Sitting is one of life’s great imperatives. But with the luxury of choice comes the question of where to sit – and how. The best seats aren’t always the most comfortable. Often they are simply the hardest-won. And of all the chairs we sit in, few have the purity of this ski lift. Cables incongruous among the snow and ice, it sends you scooting up, up into the clouds, over fir tree and piste, novice and telemarker. It offers the perfect punctuation to alpine adventure.    

Here, you won’t find the noxious raclette fumes or the incessant sweaty thud of music that seems to accompany the modern après ski, nor the chatter and clatter of the ski schools as they alternately snowplough and slalom down the slopes with detestable insouciance. Instead, you ride high above it all in an inescapable moment of quiet. A sudden change of pitch during which you are forced to stop moving and simply detach from the landscape, swaying gently in your seat as you quite literally watch the world go by.     

Human evil, says Pascal, comes from our inability to sit still. But here there’s nowhere to go except up. Surrounded by all this chilly beauty you don’t have to sit and think, racing to some conclusion about work or what to do or how to feel. Sometimes it’s enough to just sit, keep warm and enjoy the view.–Jack Dyson

Jack Dyson is a writer and creative director based in London. 

AnalogFolk is an independent global creative agency with offices in London, Sydney and New York.

It uses digital to make the analog world better. 

GQ Magazine

Challenge:
My work at GQ (Condé Nast) involved reinterpreting creative briefs for leading luxury-brands – or having to develop them from scratch to fit with their planned activations. 

Response:
I worked to exacting standards with the highest production values, producing quality work at a high rate, for the main magazines, supplements and events. Most jobs involved pitching and client-handling; some involved travel, online, tablet versions and other moving parts; all were completed to exacting standards and with incredibly high production values. 

Results:
Clients such as Smirnoff Black took my work on and used it to develop a series of events – plus rebooked the following year. I sourced ambassadors, developed activations, worked closely with my art director in a happy, productive team that Got A Lot Done. 

CHIVAS 18

The brief was to create a seriously luxurious book for Chivas that tapped the modern connoisseur's appetite for high-end aesthetics and provenance with the actual people behind the products - millennial artisans at the top of their respective fields. 

Working closely with designers Contagious, we sourced and interviewed six connoisseurs of the senses, each from a different nation, each with a different expertise, each representing a different sense - and each illustrated in a different way.

It was complex work, but entirely worth it. Every story in the richly-designed book had its own section, and was accompanied by a range of cocktails, recipes and rituals designed to inspire mixologists and bartenders to new heights. 

The book was then turned into an iPad app - which you can download here - which also had short films inspired by each man's story. 

What a treat to work on a project when the brief really is to have fun and be creative. 

Summer campaign, Miami Beach House.

More details coming soon.