G-Shock wanted something special to commemorate its 30th anniversary celebrations. We decided on a book that told the story of the brand: its origins, attitude, philosophy, collaborators and plans for the future.

A limited edition run, it was given out to key journalists and industry figures, as well as to friends of the brand. Elements of the content and design would be used at G-Shock's stand at Basel Watch Fair and also in their flagship store.

With illustration, infographic and bold design, and working with Pencil Agency and some fantastic contemporary illustrators, we were able to build on the client's assets and give them something they were delighted with.