Video: The 414 LIVE interview, 26.10.19
For LinkedIn LIVE, The 414 is the UK's #1 B2B Marketing Podcast.
“James Rostance speaks with Jack Dyson, who, as a former journalist and luxury magazine writer has a unique grasp on how to develop a perfectly congruent content strategy, as well as how to get much greater results from working smarter, not harder.
“Jack will also be sharing how and why approaching content creation through a journalistic angle will massively increase your content ROI.”
Interview: Market Mentors podcast, 22.08.18
“With so many clients hiring people with industry knowledge, it was fascinating to speak to Jack Dyson, Global Head of Content Strategy at SAP Customer Experience who started in publishing with The Week and GQ, and transitioned through agencies to work for the one of the worlds largest B2B Technology companies. We talk about what makes great content marketing, skills, building teams and so much more.
”Market Mentors is brought to you by Fiona Jensen of Market Recruitment.” Click here or use player below to listen
Co-Founder: Father & Son Day, 2015-now
‘Father and Son Day’ was set up in 2014 by Daniel Marks and Jack Dyson, both survivors of testicular cancer, to elevate consciousness around male cancer.
This June was the fifth anniversary of the campaign, which raises both money and awareness around men’s cancers and encouraging an open dialogue around men’s health.
We had over 175k video views, and more than 1.5m engagements on social.
The campaign supports the UK's first Robotic Surgery Fellowships Programme at The Royal Marsden and thanks to supporters we have managed to train three Robotic Fellows over the past five years.
Keynote: CMA Bigger B2B Breakfast, 06.06.19
“Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant. Jack’s journalistic approach is born from working on some of the world’s best known publications. He will address B2B as a luxury purchase, explain his approach to couture content, and show how to set up your content strategy and organisation for success in order to squeeze maximum value from it.”
Video: Unicorn CMO Roundtable, 30.05.19
What will tomorrow’s successful B2B marketer look like? Peter Thomas, European Marketing Director, Accenture, leads Episode 11 of HotTopics.ht's Unicorn CMO Roundtable series. In Part 3 of Episode 11, Peter asks the table how they see the function evolving, as it balances sales, data scientists, marketing technologies and changing client expectations.
Keynote: MTEX Marketing Technology Expo, 26.03.19
“In this session, you will learn how to squeeze the full value from your content and save your campaigns. Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant, not bland and boring. Jack will address B2B as a premium purchase, explaining how to make couture content that works, and puts your customers first.”
Judge: The Drum Content Awards, 06.11.18
“The Drum Content Awards honour the best in modern marketing. Content marketing & branded entertainment focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Contributor: Fifteen Years, A Branded Content Story. 18.10.18
The book brings together the foremost branded content experts from across the globe with a collection of inspiring, thought-provoking and engaging essays. The contributors are leaders from industry and academia sharing their incredible stories and insights into how branded content has evolved and come to the forefront of marketing communications and how it will continue to shape the future of advertising industry.
The experts, a mix of CEO’s, CMO’s, MD’s, Founders, Professors, Doctors (PhD) and a Knight of the Realm, represent a diverse nature of companies, including, ITV, Formula 1, Economist Group, EndemolShine Group, Queens University (New York), Branded Entertainment Network, University Of East London, Wavemaker, SAP, IPG Mediabrands, BT Sport, MediaCom, FCB, Best Buy, MediaCom Beyond Advertising, Universal Music, Oxford Brookes University, Unruly, Posterscope, Ocean Outdoor, OMD Fuse, Whalar, Falmouth University, Twitch, Saville Productions and Ipsos MORI amongst others
Judge: Festival of Media Awards, Rome, May 2018
“We took 27 of the most senior leaders in the global media & marketing industry and locked them in a room for two days to judge the Festival of Media Global Awards 2018. Hear what they had to say about this year's calibre of entrants, what they were looking for in an award-winning entry, and why you should be entering the Festival of Media Global Awards next year.”
Keynote: ThinkContent London, 20.11.17
The theme was “The Performance Era of Content Marketing,” and the day’s discussions revolved around the challenge facing every marketer today: how to consistently produce high-quality, creative content that engages audiences – and prove to your C-suite that it’s driving the business results they want to see.
Though that’s a challenge, marketers are rising to the occasion. At ThinkContent London, we heard how senior marketing leaders are igniting change in their organizations by proving the value of their creative work. But the day wasn’t just about celebrating successes. We also heard battle stories from marketers who overcame seemingly impossible challenges after months – or years – of hard work and perseverance.
Interview: Radio Wolfgang, 16.06.16 (podcast)
Don’t be a dickhead, be nice to other people and don't screw up.” Mr Jack Dyson, co-founder of Father And Son Day, shares the advice his father gave him. This was part of a documentary series produced by MR PORTER and Radio Wolfgang, exploring contemporary masculinity, through the eyes of fathers and their sons (listen below)
Video: NHS male cancer awareness, 15.11.12
Interviewed as part of a series for the NHS on health awareness. This short video combined expert advice with first-hand stories to raise awareness and provide an online resource.