The book brings together the foremost branded content experts from across the globe with a collection of inspiring, thought-provoking and engaging essays. The contributors are leaders from industry and academia sharing their incredible stories and insights into how branded content has evolved and come to the forefront of marketing communications and how it will continue to shape the future of advertising industry.

The experts, a mix of CEO’s, CMO’s, MD’s, Founders, Professors, Doctors (PhD) and a Knight of the Realm, represent a diverse nature of companies, including, ITV, Formula 1, Economist Group, EndemolShine Group, Queens University (New York), Branded Entertainment Network, University Of East London, Wavemaker, SAP, IPG Mediabrands, BT Sport, MediaCom, FCB, Best Buy, MediaCom Beyond Advertising, Universal Music, Oxford Brookes University, Unruly, Posterscope, Ocean Outdoor, OMD Fuse, Whalar, Falmouth University, Twitch, Saville Productions and Ipsos MORI amongst others