[vimeo http://vimeo.com/24572222 w=700&h=450] "By summer 2010, the expansion of bike lanes in NYC exposed a clash of long-standing bad habits — such as pedestrians jaywalking, cyclists running red lights, and motorists plowing through crosswalks.

"By focusing on one intersection as a case study, my video aims to show our interconnection and shared role in improving the safety and usability of our streets.

"The video is part of a larger campaign I created called '3-Way Street'. Please see blog.ronconcocacola.com for more details."