Clever designs
The dude at Pink Tentacle wrote this up after spotting some goodies at the Good Design Expo in Tokyo. The meat detector is amazing:

Good Design Expo 2009, Tokyo --

Freshness label [+]

One the most interesting items was this hourglass-shaped freshness label for meat products (designed by TO-GENKYO). The label contains special ink that changes color based on the amount of ammonia emitted by the meat (the older the meat, the more ammonia it releases).

Good Design Expo 2009, Tokyo --

Freshness label [+]

Like an hourglass, the bottom half of the label “fills up” as the meat ages. Consumers can judge the product’s freshness at a glance.

Good Design Expo 2009, Tokyo --

Freshness label (with 1/2 price tag) [+]

When the meat is no longer suitable for sale, the ink blocks the barcode at the bottom so that it cannot be scanned at the cash register.

Good Design Expo 2009, Tokyo --

Hana-Akari [+]

These stylish Hana-Akari interior lamp shades by Sony are actually dye-sensitized solar cells that mimic photosynthesis by storing energy in a thin membrane. The shades collect sunlight during the day and power the lamp at night.

Good Design Expo 2009, Tokyo --

“Concent” USB hub that looks like wall outlet (by ELECOM) [+]

Good Design Expo 2009, Tokyo --

Lotte “Fit’s” gum package [+]

Good Design Expo 2009, Tokyo --

LED desk lamp [+]

Good Design Expo 2009, Tokyo --

Kissing Octopus Couple USB flash drives [+]

The magnetized mouths of these Kissing Octopus Couple USB flash drives (by A-Data) allow them to function as magnetic stickers when not plugged into a computer. The USB connector tucks neatly inside the body.

Good Design Expo 2009, Tokyo --

Kissing Octopus Couple USB flash drives [+]

When two are placed face to face, they lock together in a magnetic kiss (making them an ideal gift for Valentine’s Day).

Good Design Expo 2009, Tokyo --

Restroom Item 01 urinals by Toto [+]

Good Design Expo 2009, Tokyo --

D-Clips (animal-shaped paperclips by Designphil) [+]

Good Design Expo 2009, Tokyo --

Animal rubber bands (by +d.) [+]

Good Design Expo 2009, Tokyo -- Good Design Expo 2009, Tokyo --

Honda Walking Assist Device [+] [+]

Honda’s experimental Walking Assist Device helps support the wearer’s body weight, reducing the load on the legs while walking, going up and down stairs, and crouching.

Good Design Expo 2009, Tokyo --

Rice spoons that stand on end [+]

Good Design Expo 2009, Tokyo --

Disposable AED pads [+]

These disposable pads are designed for use with automated external defibrillators (AEDs) placed in public areas. The imprinted design shows where to attach the pads to the body — helpful information for the first-time user.

Good Design Expo 2009, Tokyo --
QLD-101 table lamp [+]

The QLD-101 table lamp (designed by Qisda Corporation) is a modular LED light fixture composed of crystal-like units that connect together with magnets. The polyhedral units can be easily configured into a variety of shapes, and the low-temperature LEDs prevent them from becoming hot to the touch.

Good Design Expo 2009, Tokyo --

QLD-101 table lamp [+]

The interactive lamp, whose design was inspired by natural crystals, gently cycles through a spectrum of colors.

Micro-Questionnaire: Vanessa Dualib

This was on the Spike Jonze's mates / Where The Wild Things Are team blog, We Love You So. It's really very cool. Celebrating anthropomorphic vegetables in a way that doesn't involve just finding carrots and potatoes that resemble genitalia. Enjoy! 3258223292_01fc110f3f_b

A few weeks ago we featured the inimitable Edith Zimmerman as an examplar of high-concept food trickery. Well, it turns out there’s more than one way to impart human characteristics onto vegetables!

Meet Vanessa Dualib, a 29 year-old Brazilian artist and photographer living and working in São Paulo. Her book, “Playing With Food”, documents the mind-expanding convergence of her three favorite things: food, photography, and humor. Get a comprehensive preview at Vanessa’s Flickr page, and read on for a micro-questionnaire.

Picture 5

Hey Vanessa! What do you like about working with food?

The possibilities! Truly. They are absolutely endless! I honestly tell people that there are some fruits and veggies in this world that are ‘born’ to be something else. It’s not really how I look at them, but more of how they look at me.

Do you work in other media too?

Currently I am focusing on photography– I still have a lot to learn. And most important of all, I’m still trying to convince my mom that what I do can be considered a form of art. The last time she saw me photographing one of my creations she looked at me with that familiar disapproving look and said “I sure hope you plan on eating that once you’re done playing with it…”

Yes, mom. I will.

Have you read “Where The Wild Things Are”?

I was pretty young when I first read Sendak’s book and it was totally different from anything else I had ever seen or read. The illustrations blew my mind and there was also this other ‘thing’ about this book, something that only later on my life I could define better. And that was actually that for me the essence of WTWTA lies in the genuine ability of the book to portray the feelings and fears of a child…

What are your favorite foods to work with?

Fruits and veggies. Any kind. I got a soft spot for eggs too. By now all my friends are very likely getting nervous when they invite me to lunch or dinner at a public place… probably thinking “Oh my… if she makes the olives talk to the waiter again I’m never going to invite her for lunch ever again!!”

Picture 6

Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why.

Extract from WIRED:

Merck was in trouble. In 2002, the pharmaceutical giant was falling behind its rivals in sales. Even worse, patents on five blockbuster drugs were about to expire, which would allow cheaper generics to flood the market. The company hadn't introduced a truly new product in three years, and its stock price was plummeting.

In interviews with the press, Edward Scolnick, Merck's research director, laid out his battle plan to restore the firm to preeminence. Key to his strategy was expanding the company's reach into the antidepressant market, where Merck had lagged while competitors like Pfizer and GlaxoSmithKline created some of the best-selling drugs in the world. "To remain dominant in the future," he told Forbes, "we need to dominate the central nervous system."

His plan hinged on the success of an experimental antidepressant codenamed MK-869. Still in clinical trials, it looked like every pharma executive's dream: a new kind of medication that exploited brain chemistry in innovative ways to promote feelings of well-being. The drug tested brilliantly early on, with minimal side effects, and Merck touted its game-changing potential at a meeting of 300 securities analysts.

Behind the scenes, however, MK-869 was starting to unravel. True, many test subjects treated with the medication felt their hopelessness and anxiety lift. But so did nearly the same number who took a placebo, a look-alike pill made of milk sugar or another inert substance given to groups of volunteers in clinical trials to gauge how much more effective the real drug is by comparison. The fact that taking a faux drug can powerfully improve some people's health—the so-called placebo effect—has long been considered an embarrassment to the serious practice of pharmacology.

Ultimately, Merck's foray into the antidepressant market failed. In subsequent tests, MK-869 turned out to be no more effective than a placebo. In the jargon of the industry, the trials crossed the futility boundary.

MK-869 wasn't the only highly anticipated medical breakthrough to be undone in recent years by the placebo effect. From 2001 to 2006, the percentage of new products cut from development after Phase II clinical trials, when drugs are first tested against placebo, rose by 20 percent. The failure rate in more extensive Phase III trials increased by 11 percent, mainly due to surprisingly poor showings against placebo. Despite historic levels of industry investment in R&D, the US Food and Drug Administration approved only 19 first-of-their-kind remedies in 2007—the fewest since 1983—and just 24 in 2008. Half of all drugs that fail in late-stage trials drop out of the pipeline due to their inability to beat sugar pills.

The upshot is fewer new medicines available to ailing patients and more financial woes for the beleaguered pharmaceutical industry. Last November, a new type of gene therapy for Parkinson's disease, championed by the Michael J. Fox Foundation, was abruptly withdrawn from Phase II trials after unexpectedly tanking against placebo. A stem-cell startup called Osiris Therapeutics got a drubbing on Wall Street in March, when it suspended trials of its pill for Crohn's disease, an intestinal ailment, citing an "unusually high" response to placebo. Two days later, Eli Lilly broke off testing of a much-touted new drug for schizophrenia when volunteers showed double the expected level of placebo response.

It's not only trials of new drugs that are crossing the futility boundary. Some products that have been on the market for decades, like Prozac, are faltering in more recent follow-up tests. In many cases, these are the compounds that, in the late '90s, made Big Pharma more profitable than Big Oil. But if these same drugs were vetted now, the FDA might not approve some of them. Two comprehensive analyses of antidepressant trials have uncovered a dramatic increase in placebo response since the 1980s. One estimated that the so-called effect size (a measure of statistical significance) in placebo groups had nearly doubled over that time.

It's not that the old meds are getting weaker, drug developers say. It's as if the placebo effect is somehow getting stronger.

The fact that an increasing number of medications are unable to beat sugar pills has thrown the industry into crisis. The stakes could hardly be higher. In today's economy, the fate of a long-established company can hang on the outcome of a handful of tests.

Why are inert pills suddenly overwhelming promising new drugs and established medicines alike? The reasons are only just beginning to be understood. A network of independent researchers is doggedly uncovering the inner workings—and potential therapeutic applications—of the placebo effect. At the same time, drugmakers are realizing they need to fully understand the mechanisms behind it so they can design trials that differentiate more clearly between the beneficial effects of their products and the body's innate ability to heal itself. A special task force of the Foundation for the National Institutes of Health is seeking to stem the crisis by quietly undertaking one of the most ambitious data-sharing efforts in the history of the drug industry. After decades in the jungles of fringe science, the placebo effect has become the elephant in the boardroom.

Continue reading here.

Electric flowers...

CG illustrator Macoto Murayama takes a unique look at the organic beauty of flowers by highlighting their geometric and mechanical structure. (from pinktentacle.com)

CG illustration by Macoto Murayama --
H. annuus

CG illustration by Macoto Murayama --
H. annuus

CG illustration by Macoto Murayama --
H. annuus

CG illustration by Macoto Murayama --
Lily

CG illustration by Macoto Murayama --
Lily

CG illustration by Macoto Murayama --
Lily

CG illustration by Macoto Murayama --
Lily

CG illustration by Macoto Murayama -- CG illustration by Macoto Murayama --

CG illustration by Macoto Murayama -- CG illustration by Macoto Murayama --
C. morifolium

CG illustration by Macoto Murayama --
Gerbera

CG illustration by Macoto Murayama --
Gerbera

CG illustration by Macoto Murayama --
C. warneri [+]

CG illustration by Macoto Murayama --
C. warneri [+]

CG illustration by Macoto Murayama --
Rosa [+]

CG illustration by Macoto Murayama --
Prunus

The Imaginarium of Doctor Parnassus

[youtube=http://www.youtube.com/watch?v=IXv9Kgb59xM&hl=en&fs=1&]

On the subject of exciting films... Terry Gilliam's latest, utterly surreal film (also due out in October) is making me fidget with excitement. The Imaginarium of Doctor Parnassus. Heath Ledger's final role. As well as him, you get a spanking cast that includes Johnny Depp, Jude Law, Colin Farrell (all three drafted in to take Heath's place in the story), Christopher Plummer, Tom Waits (I know, Tom flaming Waits!>!>!), Verne Troyer, even Lily Cole. It's the first thinkg Terry Gilliam and Charles McKeown have collaborated on since Baron Munchausen. Gonna be awesome.

Inside all of us is everything you've ever seen

So I'm fast becoming a fan of Spike Jonze's blog, We Love You So. As I understand it, it's a collaborative effort by the people working on his film of Where The Wild Things Are (you know, classic Maurice Sendak etc). The film, incidentally, is out in October this year. I posted the trailer a while back - have reposted the new one at the bottom of this. Super super exciting - it's bound to be bonkers.

Anyhoo, as well as standard stuff on their blog, they do little micro-interviews with people who are involved or who are influencing the shape of things in their world. Spend some time on it. You'll like it.

This one is with Matt Furie (the original post is here):

matt

Matt Furie has fathered a legion of beguiling beasts in his rainbow-hued drawings, expanding his own personal zoology each time he confronts the infinite emptiness of a blank page. Even while they approach the mind-boggling biodiversity of those interminable Pokémon, Furie’s characters manage to convey an emotional depth that approaches Jim Henson levels. Depicting moments of sensuality, rage, despair and intense lethargy, the artist approaches his work with a deadpan sense of humor that often comes wrapped in a burrito of delicious sincerity. Here are his thoughts on children’s literature.

Did you have any favorite picture books as a child?

Where’s Waldo series, The Far Side Galleries, Richard Scarry’s Best Storybook Ever, The first book I could ever remember reading was about a yellow bear-like animal that had colored spots. This animal felt bad because he didn’t fit in at the zoo. He could use his spots like frisbees and make them bigger, smaller, etc. It seemed like a Dr. Seuss book but different. I also remember really liking this book called This is Weird about some kids on a boat that end up on an abandoned and haunted island full of weird trapdoors and tunnels and old houses and paths and ladders.

What are your childhood recollections of Maurice Sendak’s work? Are you influenced by his visual language?

I liked the Wild Things book when I was little but it wasn’t until I started researching children’s books in college that I came to appreciate it. I like that book a lot but I’m a bit unfamiliar with his other stuff. I read the book The Art of Maurice Sendak and remember him saying that the monsters in the book were based on his relatives and his experience with them being too scary and all in his face at family dinners when he was a kid. I also remember him saying that a lot of his ideas involve eating/the fear of being eaten. As for his visual language, I thinks its a perfect balance of skill, childishness, flatness, and light.

Do you think you’ll ever make a children’s book of your own? What would it be about?

That would make my mom really happy. I’m not sure what it would be about but I know it would be a fantasy. It would start off in the real world of a kid (like Alice in Wonderland, Wizard of Oz, Neverending Story, Princess Bride, Where the Wild Things Are, Harry Potter, Labyrinth, and pretty much every good children’s fantasy plot). There would definitely be lots of wacky and magical creatures.

matt3

Were you prone to retreating into imaginary worlds, growing up? If so, please describe!

I used toys, video games, t.v., movies, and drawing to retreat into imaginary worlds. I remember being in the backseat of the car and looking out of the window and pretending that I was a creature running and hopping along the trees. I think every kid is prone to retreat into imaginary worlds.

Like Sendak’s Wild Things, the creatures in your work often defy biological classification. Is it a challenge to come up with such alien forms?

Nothing I could ever come up with could ever be stranger or more fascinating than what’s out there.

matt2

Here's the new trailer:
[youtube=http://www.youtube.com/watch?v=fFDcaTI0cl8&hl=en&fs=1&]

Right of reply - Pablo is great and all, but...

(courtesy of Mew Mew)

You ask what I think of your new acquisition;
and since we are now to be 'friends',
I'll strive to the full to cement my position
with honesty. Dear - it depends.

It depends upon taste, which must not be disputed;
for which of us does understand
why some like their furnishings pallid and muted,
their cookery wholesome, but bland?

There isn't a law that a face should have features,
it's just that they generally do;
God couldn't give colour to all of his creatures,
and only gave wit to a few;

I'm sure she has qualities, much underrated,
that compensate amply for this,
along with a charm that is so understated
it's easy for people to miss.

And if there are some who choose clothing to flatter
what beauties they think they possess,
when what's underneath has no shape, does it matter
if there is no shape to the dress?

It's not that I think she is boring, precisely,
that isn't the word I would choose;
I know there are men who like girls who talk nicely
and always wear sensible shoes.

It's not that I think she is vapid and silly;
it's not that her voice makes me wince;
but - chilli con carne without any chilli
is only a plateful of mince...

ELEANOR BROWN

Pablo! Still got it.

Tonight I can write the saddest lines.

Write for example, 'The night is shattered
and the blue stars shiver in the distance.'

The night wind revolves in the sky and sings.

Tonight I can write the saddest lines.
I loved her, and sometimes she loved me too.

Through nights like this one I held her in my arms.
I kissed her again and again under the endless sky.

She loved me, sometimes I loved her too.
How could one not have loved her great still eyes.

Tonight I can write the saddest lines.
To think that I do not have her. To feel that I have lost her.

To hear immense night, still more immense without her.
And the verse falls to the soul like dew to a pasture.

What does it matter that my love could not keep her.
The night is shattered and she is not with me.

This is all. In the distance someone is singing. In the distance.
My soul is not satisfied that it has lost her.

My sight searches for her as though to go to her.
My heart looks for her, and she is not with me.

The same night whitening the same trees.
We, of that time, are no longer the same.

I no longer love her, that's certain, but how I loved her.
My voice tried to find the wind to touch her hearing.

Another's. She will be another's. Like my kisses before.
Her voice. Her bright body. Her infinite eyes.

I no longer love her, that's certain, but maybe I love her.
Love is short, forgetting is so long.

Because through nights like this one I held her in my arms
my soul is not satisfied that it has lost her.

Though this be the last pain that she makes me suffer
and these the last verses that I write for her.

-- Pablo Neruda
Amaaaazing coffee cups

A very cool idea - Boy Obsolete on Flickr (well spotted, MewMew, thank you) - using coffee cups as canvas. Most of them are for sale, too. As he puts it: "they come in a case, with a hand cut name tag and cork base. oh yes, because i am still very 1985." This is what they look like.

SOUR '日々の音色 (Hibi no neiro)

If you see this, and you work in advertising, please please please for the love of god don't copy it. You'll break it.
[youtube=http://www.youtube.com/watch?v=WfBlUQguvyw&hl=en&fs=1&]

This music video was shot for Sour's 'Hibi no Neiro' (Tone of everyday) from their first mini album 'Water Flavor EP'. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

Director: Masashi Kawamura + Hal Kirkland + Magico Nakamura + Masayoshi Nakamura

SOUR official site: http://sour-web.com

2009 Zealot Co.,ltd / Neutral Nine Records

LYRICS ---------------------------------------- ------------------

Your heart that gently reflects in the puddle
is your tone, as you pass through the maze of everyday

Footsteps of spring
the city starts adding color
The melody flowsLE LU LA LI
Through the colored lenses

ReggaeDubHiphopTechnoLatin
Between the waves of all the different values
JazzRockPops Category no more
Whats the most important thing?

Spinning and turning on the overpass
as we overtake that season
this and that, which color is your melody?
Sometimes you could get confused

ReggaeDubHiphopTechnoLatin
Between the waves of all different values
JazzRockPops Category no more
What are you thinking of now?

If we can embrace all the differences
It will shine the sky in rainbow colors
Your heart that gently reflects in the puddle
is your tone, as you pass through the maze of everyday

You can see it in any color, because of your clear feeling
Dont worry about it, lets just go as we are.
If we can embrace all the differences
The rain will stop, and the sky will shines in rainbow colors

Your heart that gently reflects in the puddle
is your tone, as you pass through the maze of everyday
You can see it in any color, because of your clear feeling
Let your tone shine like the rainbow

Pass through the maze of everyday
And start playing your tone

So you want to write a novel?
An excellent piece by Robert Twigger in The First Post:
How to write a novel

With half of every bookstore customer polled bent on writing a book, here's how to beat the competition to your first book deal

FIRST POSTED JULY 3, 2009

Feeling the pinch? Been kicked off your perch and into the gutter? Why not salvage your sad finances by writing a best-selling novel. One out of two people polled on leaving bookshops are reported to either be writing a book, to have written a book or to be planning to write one in the future. If you decide to have a go, beware the following follies.

1. The folly of the unattractive narrator
The reader has to like your narrator's voice (not the narrator himself but his voice; they are connected but different) otherwise you don't care what happens. A novel is all about caring what happens. True, Jorge Luis Borges, in his collection of short stories, Labyrinths, does manage an unrepentant Nazi concentration camp boss as the narrator of Deutsches Requiem - but that only lasted four pages. Four pages of flagrant fascistic foulness is all a normal person can stand. Be likeable, be fascinating, be evil if you like - but don't be deeply unattractive.

2. The folly of 'plot' first
Leave 'plot' or structure until last. There are millionaires out there like Robert McKee, author of Story, who have made a fortune telling us 'Story' is everything. They then provide a strict format to follow. To be fair, even some esteemed writers advocate this structural approach but it kills more than it cures. The real problem with plot-driven plotting is that the events of the novel are conceived to fit the plot. This tends to make them contrived. Better to find events you are convinced you need and can render plausibly, and then later weld them together with adequate structure.

3. The folly of facts before relationships
Nabokov informed us, convincingly, that a novel is a world. Reading this, a new writer of fiction hares off and starts describing this world in intricate detail, inventing all manner of places and events. But think of your own world - it isn't about detail, it's about relationships.

To create a world you need a certain number of relationships. And the key is: they must cross age groups and boundaries. If everyone is the same age then you have a subculture not a world. One of the devices always used by Philip K. Dick, the science-fiction author of Memoirs of a Crap Artist, and Do Androids Dream of Electric Sheep (which was to become Blade Runner), was a three-way relationship between a grandfather, a father and a son. In some of his books the grandfather was a guide figure. You can see how this fits with both Star Wars and Harry Potter - with Dumbledore as the archetypal grandfather.

4. The folly of not being heartfelt

A novel deals with that which is heartfelt by the characters. You can't write about the weather and the state of the nation if your main character has a hang up about sex. Sex is his thing, his heartfelt concern, so get that out in the open. Even a clever scene well done will feel thin and containing too much information if it is not heartfelt, if the character doesn't care that much.

5. The folly of not leaving things out
You're writing about a policeman who plays golf, which is his passion. You know about golf but not much about the police. To prove the opposite you keep putting in references that show you've done your homework on the boys in blue. Forget it. Leave it out. Write about the thing you do know - golf - and skip over the rest. One good tip is to make all policemen (if this is your weak spot) hate their work - that way you don't have to write about technical things at all. Remember an author can miss anything he likes out - and should - otherwise it becomes far too boring.

6. The folly of excessive detail
What level of detail to put in is a frequent concern for the novelist. In fact it's the narrative voice which determines the correct level of detail. 'Voice', when you strip it down, is just a reflection of the one or two basic concerns of the narrator - most usually, what is threatening him either physically or mentally. Depending on what is at stake for the narrator, or the character through whose eyes we view things, we see and take note differently. Just as we notice all kinds of trivial details as we wait expectantly in a room for the results of a medical examination, so the level of detail is intimately connected to the 'level of threat' under which the central character/narrator is put.

7. The folly of mistaking linked events for real plot
One damn thing after another, tied up neatly, is usually called 'the plot'. But real plot exists in the first sentence. It is the sense of tension or expectation in that sentence, not story or event sequence or causal sequence or character motive.

It's about the least understood part of writing - but you can easily develop a nose for it. The best way is to think of a character with a conflict in their personality - say a body builder who works in a library restoring old manuscripts. From the very start there is something to write about here.

Plot is simply that: something to write about. That's how you can feel its presence in the first sentence - are you being pulled by this 'something' or are you pushing an idea in your head out onto the page? You need to get used to being pulled along. The situation you put the characters in - the world, if you like - must exert sufficient pressure on them to give you something to write about.

8. The folly of proposals
It's tempting to try to get a deal before you do the hard work but it's the writing equivalent of a 110 per cent mortgage. You'll have to write a cracking proposal as well as the first few chapters and it will take as long as the book to do this. You will have to do the book anyway, you will have to solve the problems some time - so why not now?

9. The folly of not having an agent
In Naples a lowly thug stands with his hand over a post box - you pay him to remove his hand so you can post your letter. Many writers feel the same way about agents. Don't. Getting your novel accepted is a process of serially convincing people. The first person is an agent. They don't have to be famous. In fact a young gun going all out beats an old lag who thinks life's a drag anytime. But you need to have convinced one person after your mother that your work deserves a readership of millions. Best of luck!

Robert Twigger's first novel (in which he made all of the above mistakes and then hopefully corrected them) is Dr Ragab's Universal Language. Published by Picador this month.