Strategy.

Market-facing narratives, storytelling, red thread, video, keynotes and more. My team integrated tightly across the CX org, looking for ways to extract additional value from content and make it useful for enablement etc too.

Built out and communicated portfolio positioning, reasons-to-believe, and differentiators across five solutions
Set up in-house editorial agency with a stable of on-demand writing specialists
Exec keynotes and event red threads
- Omnichannel digital content strategy lead
- Strategic content expert
- Restructure content commission, development and management
- Develop audience engagement at every point in the customer journey
- Deliver innovations that make CX a leader in customer engagement and content-to-conversion