Content.

Pre-Launch Creative

Working closely with Condé Nast's business team, I was a core member of the small team that took WIRED from concept to launch in the UK. We dealt with proof-of-concept, different tones, trialled editors, the whole package. WIRED was awarded '

Senior Copywriter

Once launched, much of my work at WIRED was producing promotional content, reinterpreting creative briefs for major brands and agencies – or having to develop them from scratch to fit with their planned activations. 

This meant thought-leadership and larger, strategic content, events, sourcing talent and ambassadors, identifying technologies and entrepreneurs, plus long-form writing for everyone from IBM to Carphone Warehouse. 

WIRED was the first Condé Nast title to move to tablet. We also brought in separate revenue streams via WIRED Consulting, which meant a strategic role with major brands and big agencies, working to identify innovative and disruptive ways to grab and hold consumers' attention.