Keynote: ThinkContent London, 20.11.17

The theme was “The Performance Era of Content Marketing,” and the day’s discussions revolved around the challenge facing every marketer today: how to consistently produce high-quality, creative content that engages audiences – and prove to your C-suite that it’s driving the business results they want to see.

Though that’s a challenge, marketers are rising to the occasion. At ThinkContent London, we heard how senior marketing leaders are igniting change in their organizations by proving the value of their creative work. But the day wasn’t just about celebrating successes. We also heard battle stories from marketers who overcame seemingly impossible challenges after months – or years – of hard work and perseverance.