Video: Unicorn CMO Roundtable, 30.05.19

What will tomorrow’s successful B2B marketer look like? Peter Thomas, European Marketing Director, Accenture, leads Episode 11 of HotTopics.ht's Unicorn CMO Roundtable series. In Part 3 of Episode 11, Peter asks the table how they see the function evolving, as it balances sales, data scientists, marketing technologies and changing client expectations.