Unprecedented times call for unprecedented responses. Brand safety is a key issue for advertisers, but in the light of COVID-19, how can we evolve the brand safety discussion to ensure appropriate advertising in a time of crisis?

• Should you even be advertising in a crisis – and how do you convince the board/CMO?

• How can you work with journalistic media to advertise safely?

• Working to prevent the spread of fake news and rumour mongering during the Coronavirus pandemic

• How can quality journalism media brands assuage advertiser’s concerns during this global crisis?