Working with trusted media in times of crisis (COVID-19): World Media Group Round Table 01.04.20

Unprecedented times call for unprecedented responses. Brand safety is a key issue for advertisers, but in the light of COVID-19, how can we evolve the brand safety discussion to ensure appropriate advertising in a time of crisis?

  • Should you even be advertising in a crisis – and how do you convince the board/CMO?

  • How can you work with journalistic media to advertise safely?

  • Working to prevent the spread of fake news and rumour mongering during the Coronavirus pandemic

  • How can quality journalism media brands assuage advertiser’s concerns during this global crisis?

Jack DysonComment