“Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant. Jack’s journalistic approach is born from working on some of the world’s best known publications. He will address B2B as a luxury purchase, explain his approach to couture content, and show how to set up your content strategy and organisation for success in order to squeeze maximum value from it.”

“In this session, you will learn how to squeeze the full value from your content and save your campaigns. Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant, not bland and boring. Jack will address B2B as a premium purchase, explaining how to make couture content that works, and puts your customers first.”