“The Drum Content Awards honour the best in modern marketing. Content marketing & branded entertainment focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

The book brings together the foremost branded content experts from across the globe with a collection of inspiring, thought-provoking and engaging essays. The contributors are leaders from industry and academia sharing their incredible stories and insights into how branded content has evolved and come to the forefront of marketing communications and how it will continue to shape the future of advertising industry.

The experts, a mix of CEO’s, CMO’s, MD’s, Founders, Professors, Doctors (PhD) and a Knight of the Realm, represent a diverse nature of companies, including, ITV, Formula 1, Economist Group, EndemolShine Group, Queens University (New York), Branded Entertainment Network, University Of East London, Wavemaker, SAP, IPG Mediabrands, BT Sport, MediaCom, FCB, Best Buy, MediaCom Beyond Advertising, Universal Music, Oxford Brookes University, Unruly, Posterscope, Ocean Outdoor, OMD Fuse, Whalar, Falmouth University, Twitch, Saville Productions and Ipsos MORI amongst others

“We took 27 of the most senior leaders in the global media & marketing industry and locked them in a room for two days to judge the Festival of Media Global Awards 2018. Hear what they had to say about this year's calibre of entrants, what they were looking for in an award-winning entry, and why you should be entering the Festival of Media Global Awards next year.”

The theme was “The Performance Era of Content Marketing,” and the day’s discussions revolved around the challenge facing every marketer today: how to consistently produce high-quality, creative content that engages audiences – and prove to your C-suite that it’s driving the business results they want to see.

Though that’s a challenge, marketers are rising to the occasion. At ThinkContent London, we heard how senior marketing leaders are igniting change in their organizations by proving the value of their creative work. But the day wasn’t just about celebrating successes. We also heard battle stories from marketers who overcame seemingly impossible challenges after months – or years – of hard work and perseverance.

Don’t be a dickhead, be nice to other people and don't screw up.” Mr Jack Dyson, co-founder of Father And Son Day, shares the advice his father gave him. This was part of a documentary series produced by MR PORTER and Radio Wolfgang, exploring contemporary masculinity, through the eyes of fathers and their sons (listen below)

Interviewed as part of a series for the NHS on health awareness. This short video combined expert advice with first-hand stories to raise awareness and provide an online resource. I had testicular cancer aged 27 and was lucky enough to make a full recovery.