Yoga Party!

Indian agency JWT came up with these images for a recent yoga festival. My favourite is the dude on the bench, but the copper and the bike do tickle my fancy. Link.

This may sound patronising (and it's certainly not meant to) but it is great to see ideas from a non-NYLON agency that are just as fresh as anything you'd see from D&AD. All too often when I see stuff from further afield, it seems a bit... inflight magazine-y. This is quite the opposite.

ps - no photoshop involved in these images. It's all real stretching. The yoga festival was held in Pondicherry this January.