3D projection mapping
[youtube=http://www.youtube.com/watch?v=XSR0Xady02o] This was to promote the new Angeline Jolie and Jonny Depp film - The Tourist. Was on the Pretorian building in Dallas.
Thing is, it is all nice and swanky and stuff, but... well it's a bit lame. Kinda like they've got a bunch of little tricks and slapped them all up one after the other. Wish they'd done something a bit more imaginative. This sort of projection is right at the point where it's not enough to just do it, you have to do something with real stand out, or it's a waste of money. This is all very slick and stuff, but whoever did has done nothing to address the film, really, other than popping the movie poster into the animation once or twice. Weak. And they probably got loads of wedge for it. Rant over.