What is it you REALLY want to do? (Google Zeitgeist survey)

Google published its annual Zeitgeist survey a couple of weeks ago, which tracks the year’s most popular searches in different countries. It breaks them down by category—people, movies, shopping, etc.—and for most countries, one of the categories is “How to…?” We took the top result for each country that had this category and translated them where necessary. (In a couple of cases, we weeded out spurious results caused by quirks of language.) There’s some interesting variation. The most pressing challenges for many nationalities are kissing or slimming, but the Japanese are evidently obsessed with making their cellphones last longer, Colombians with cupcakes, and Russians with not being quite so mean to each other.

Most popular Google searches beginning “How to…”

Argentina: how to update Facebook Australia: how to love Brazil: how to remove Facebook Canada: how to rock Chile: how to make a family tree Colombia: how to make cupcakes Czech Republic: how to lose weight Denmark: how to kiss Finland: how to get a fever [for the purposes of sick leave] France: how to lose weight Hungary: how to kiss Ireland: how to draw Israel: how to make money Italy: how to have sex Japan: how to save [battery] power Kenya: how to abort Mexico: how to vote Netherlands: how to survive New Zealand: how to screenshot Nigeria: how to love Norway: how to write Poland: how to delete Facebook Portugal: how to lose weight Romanian: how to kiss Russian: how to become nicer Senegal: how to address an envelope Singapore: how to rock Slovakia: how to pick up babes [i.e., women] South Africa: how to kiss Spain: how to install WhatsApp Sweden: how to make out [i.e., kiss] Ukrainian: how to lose weight United Kingdom: how to draw United States: how to love

Good luck with all that. I like the Russian one. The Italian one? Must be true.

(via)