The Guy Quote (extended) - William Faulkner

Nothing Ever Happens One of the saddest things is that the only thing that a man can do for eight hours a day, day after day, is work. You can’t eat eight hours a day nor drink for eight hours a day nor make love for eight hours — all you can do for eight hours is work. Which is the reason why man makes himself and everybody else so miserable and unhappy.

In spring of 1947, the English department of the University of Mississippi had William Faulkner address one class a day for a week. The teacher of each class was barred from attending the sessions. Faulkner spent the entire time answering questions from students.

This article originally came from HERE. There's a decent bio of Faulkner - who won the Nobel prize for literature - here if you want to find out more.

.

Q: Which of your books do you consider best?

WILLIAM FAULKNER: As I Lay Dying was easier and more interesting. The Sound and The Fury still continues to move me. Go Down, Moses - I started it as a collection of short stories. After I reworked it, it became seven different facets of one field. It is simply a collection of short stories.

Q: In what form does the initial idea of a story come to you?

WF: It depends. The Sound and The Fury began with the impression of a little girl playing in a branch and getting her panties wet. This idea was attractive to me, and from it grew the novel.

Q: How do you go about choosing your words?

WF: In the heat of putting it down you might put down some extra words. If you rework it, and the words still ring true, leave them in.

Q: What reason did you have for arranging the chapters of The Wild Palms as you did?

WF: It was merely a mechanical device to bring out the story I was telling, which was one of two types of love. I did send both stories to the publisher separately, but they were rejected because they were too short. So I alternated the chapters of them.

Q: How much do you know about how a book will turn out before you start writing it?

WF: Very little. The character develops with the book, and the book with the writing of it.

Q: Why do you present the picture you do of our area?

WF: I have seen no other. I try to tell the truth of man. I use imagination when I have to and cruelty as a last resort. The area is incidental. That's just all I know.

Q: Since you do represent this picture, don't you think it gives a wrong impression?

WF: Yes, and I'm sorry. I feel I'm written out. I don't think I'll write much more. You only have so much steam and if you don't use it up in writing it'll get off by itself.

Q: Did you write Sanctuary at the boilers just to draw attention to yourself?

WF: The basic reason was that I needed money. Two or three books that had already been published were not selling and I was broke. I wrote Sanctuary to sell. After I sent it to the publisher, he informed me, "Good God, we can't print this. We'd both be put in jail." The blood and guts period hadn't arrived yet. My other books began selling, so I got the galleys of Sanctuary back from the publisher for correction. I knew that I would either have to rework the whole thing or throw it away. I was obligated to the publisher financially and morally and upon continued insistence I agreed to have it published. I reworked the whole thing and had to pay for having the new galleys made. For these reasons, I didn't like it then and I don't like it now.

Q: Should one re-write?

WF: No. If you are going to write, write something new.

Q: How do you find time to write?

WF: You can always find time to write. Anybody who says he can't is living under false pretenses. To that extent depend on inspiration. Don't wait. When you have an inspiration put it down. Don't wait until later and when you have more time and then try to recapture the mood and add flourishes. You can never recapture the mood with the vividness of its first impression.

Q: How long does it take you to write a book?

WF: A hack writer can tell. As I Lay Dying took six weeks. The Sound and The Fury took three years.

Q: I understand you can keep two stories going at one time. If that is true, is it advisable?

WF: It's all right to keep two stories going at the same time. But don't write for deadlines. Write just as long as you have something to say.

Q: What is the best training for writing? Courses in writing? Or what?

WF: Read, read, read! Read everything - trash, classics, good and bad; see how they do it. When a carpenter learns his trade, he does so by observing. Read! You'll absorb it. Write. If it is good you'll find out. If it's not, throw it out the window. Q: Is it good to copy a style?

WF: If you have something to say, use your own style: it will choose its own type of telling, its own style. What you have liked will show through in your style.

Q: Do you realize your standing in England?

WF: I know that I am better thought of abroad than here. I don't read any reviews. The only people with time to read are women and rich people. More Europeans read than do Americans.

Q: Why do so many people prefer Sanctuary to As I Lay Dying?

WF: That's another phase of our American nature. The former just has more commercial color.

Q: Are we degenerating?

WF: No. Reading is something that is in a way necessary like heaven or a clean collar, but not important. We want culture but don't want to go to any trouble to get it. We prefer reading condensations.

Q: That sounds like a slam on our way of living.

WF: Our way of living needs slamming. Everybody's aim is to help people, turn them to heaven. You write to help people. The existence of this class in creative writing is good in that you take time off to learn to write and you are in a period where time is your most valuable possession.

Q: What is the best age for writing?

WF: For fiction the best age is from 35-45. Your fire is not all used up and you know more. Fiction is slower. For poetry the best age is from 17 to 26. Poetry writing is more like a skyrocket with all your fire condensed in one rocket.

Q: How about Shakespeare?

WF: There are exceptions.

Q: Why did you quit writing poetry?

WF: When I found poetry not suited to what I had to say, I changed my medium. At 21 I thought my poetry very good. At 22 I began to change my mind. At 23 I quit. I use a poetic quality in my writing. After all, prose is poetry.

Q: Do you read a good bit?

WF: Up until 15 years ago I read everything I could get a hold of. I don't even know fiction writers' names much now. I have a few favorites I read over and over again.

Q: Has "The Great American Novel" been written yet?

WF: People will read Huck Finn for a long time. However, Twain has never written a novel. His work is too loose. We'll assume that a novel has set rules. His is a mass of stuff - just a series of events.

Q: I understand you use a minimum of restrictions.

WF: I let the novel write itself - no length or style compunctions.

Q: What do you think of movie scriptwriting?

WF: A person is rehired the next year on the basis of how many times his name appeared on the screen the previous year. Much bribery ensues. In the old days they could give a producer three hundred pounds of sugar and be reasonable sure of getting their names on the screen. They really fight about it and for it.

Q: To what extent did you write the script for Slave Ship?

WF: I'm a motion picture doctor. When they find a section of a script they don't like I rewrite it and continue to rewrite it until they are satisfied. I reworked sections in this picture. I don't write scripts. I don't know enough about it.

Q: It is rumored that once you asked your boss in Hollywood if it would be permissible for you to go home to work. He gave his approval. Thinking you meant Beverly Hills, he called you at that address and found that by home you had meant Oxford, Mississippi. Is there anything to this story?

WF: That story's better than mine. I had been doing some patching for Howard Hawks on my first job. When the job was over, Howard suggested that I stay and pick up some of that easy money. I had got $6,000 for my work. That was more money than I had ever seen, and I thought it was more than was in Mississippi. I told him I would telegraph him when I was ready to go to work again. I stayed in Oxford a year, and sure enough the money was gone. I wired him and within a week I got a letter from William B. Hawks, his brother and my agent. Enclosed was a check for a week's work less agent's commission. These continued for a year with them thinking I was in Hollywood. Once a friend of mine came back from England after two years stay and found 104 checks enclosed in letters that had been pushed under his door. They are showing a little more efficiency now, so those things don't happen much anymore.

Q: How do you like Hollywood?

WF: I don't like the climate, the people, their way of life. Nothing ever happens and then one morning you wake up and find that you are 65. I prefer Florida.

Q: On your walking trip through Europe how did you find everything?

WF: At that time the French were impoverished, the Germans naturally servile, I didn't find too much.

Q: Did your perspective change after travel to Europe and to other places?

WF: No. When you are young you are sensitive but don't know it. Later you seem to know it. A wider view is not caused by what you have seen but by war itself. Some can survive anything and get something good out of it, but the masses get no good from war. War is a dreadful price to pay for experience. About the only good coming from war is that it does allow men to be freer with womenfolks without being blacklisted for it.

Q: What effect did the R.C.A.F. have on you?

WF: I like to believe I was tough enough that it didn't hurt me too much. It didn't help much. I hope I have lived down the harm it did me.

Q: Which World War do you think was tougher?

WF: Last war we lived in constant fear of the thing catching on fire. We didn't have to watch all those instruments and dials. All we did was pray the place didn't burn up. We didn't have parachutes. Not much choice. World War II must have been tougher.

Q: Is association (such as a boarding house) good or bad as a background for writing?

WF: Neither good nor bad. You might store the facts in mind for future reference in case you ever want to write about a boarding house.

Q: How much should one notice printed criticism?

WF: It is best not to pay too much attention to a printed criticism. It is a trade tool for making money. A few critics are sound and worth reading, but not many.

Q: Whom do you consider the five most important contemporary writers?

WF: 1. Thomas Wolfe. 2. Dos Passos. 3. Ernest Hemingway. 4. Willa Cather. 5. John Steinbeck.

Q: If you don't think it too personal, how do you rank yourself with contemporary writers?

WF: 1. Thomas Wolfe: he had much courage and wrote as if he didn't have long to live; 2. William Faulkner; 3. Dos Passos; 4. Ernest Hemingway: he has no courage, has never crawled out on a limb. He has never been known to use a word that might cause a reader to check with a dictionary to see if it is properly used. 5. John Steinbeck: at one time I had great hopes for him - now I don't know.

Q: What one obstacle do you consider greatest in writing?

WF: I'm not sure I understand what you mean. What do you want to do? Write something that will sell?

Q: I mean whether the obstacle is internal conflict or external conflict.

WF: Internal conflict is the first obstacle to pass. Satisfy yourself with what you are writing. First be sure you have something to say. Then say it and say it right.

Q: Mr. Faulkner, do you mind our repeating anything we have heard outside of class?

WF: No. It was true yesterday, is true today, and will be true tomorrow.

+

[[ps - please check out some of my other quote collections here - The Guy Quote]]

The Guy Quote - Robert Mitchum

Mr Film Noir himself, Robert Mitchum is a true original, he defined the anti-hero. When he was 12, his mother sent Mitchum to live with his grandparents in Felton, Delaware, where he was promptly expelled from his middle school for scuffling with a principal. A year later, in 1930, he moved in with his older sister, in New York's Hell's Kitchen. After being expelled from Haaran High School, he left his sister and traveled throughout the country on railroad cars, taking a number of jobs including as a ditch-digger for the Civilian Conservation Corps and as a professional boxer.

Mitchum had all sorts of adventures during his years as one of the Depression era's "wild boys of the road." At age 14 in Savannah, Georgia, he was arrested for vagrancy and put on a local chain gang. By Mitchum's own account, he escaped and returned to his family in Delaware. It was during this time, while recovering from injuries that nearly lost him a leg, that he met the woman he would marry, a teenaged Dorothy Spence. He soon went back on the road, eventually riding the rails to California.

He didn't get stuck into acting straight away, but when he did, he nailed it. He started out as an extra, then a baddy, then a cowboy. After serving in World War Two, he came back and won acclaim in films noir. Then on September 1, 1948, after a string of successful films for RKO, Mitchum and actress Lila Leeds were arrested for possession of marijuana. The arrest was the result of a sting operation designed to capture other Hollywood partiers as well, but Mitchum and Leeds did not receive the tip-off. After serving a week at the county jail, (he described the experience to a reporter as being "like Palm Springs, but without the riff-raff") Mitchum spent 43 days (February 16 to March 30) at a Castaic, California, prison farm, with Life magazine photographers right there taking photos of him mopping up in his prison uniform. It didn't hurt his career.

Mitchum was the original baddy in Cape Fear. Oh, and he was also a singer and composer. Even had a calypso album out at one point. He always shrugged off his success, was quite cynical about movies, walked off the set from a few. I always liked him. Quite funny to hear what he says about other actors - doesn't hold back an iota.

The only difference between me and my fellow actors is that I've spent more time in jail.

I gave up being serious about making pictures around the time I made a film with Greer Garson and she took a hundred and twenty-five takes to say no. I started out to be a sex fiend but couldn't pass the physical.

Movies bore me; especially my own. I've still got the same attitude I had when I started. I haven`t changed anything but my underwear.

"Listen. I got three expressions: looking left, looking right and looking straight ahead." (on his acting talents) People think I have an interesting walk. Hell, I`m just trying to hold my gut in.

(on press stories) "They're all true - booze, brawls, broads, all true. Make up some more if you want to." When I drop dead and they rush to the drawer, there's going to be nothing in it but a note saying 'later'.

I never take any notice of reviews - unless a critic has thought up some new way of describing me. That old one about my lizard eyes and anteater nose and the way I sleep my way through pictures is so hackneyed now. Years ago, I saved up a million dollars from acting, a lot of money in those days, and I spent it all on a horse farm in Tucson. Now when I go down there, I look at that place and I realize my whole acting career adds up to a million dollars worth of horse shit.

I have two acting styles: with and without a horse. Every two or three years, I knock off for a while. That way I'm always the new girl in the whorehouse.

I never changed anything, except my socks and my underwear. And I never did anything to glorify myself or improve my lot. I took what came and did the best I could with it. You've got to realize that a Steve McQueen performance lends itself to monotony.

Not that I`m a complete whore, understand. There are movies I won't do for any amount. I turned down Patton (1970) and I turned down Dirty Harry (1971). Movies that piss on the world. If I've got five bucks in my pocket, I don't need to make money that f***ing way, daddy.

John Wayne had four inch lifts in his shoes. He had the overheads on his boat accommodated to fit him. He had a special roof put in his station wagon. The son of a bitch, they probably buried him in his goddamn lifts.

There just isn't any pleasing some people. The trick is to stop trying. Asked his opinion of the Vietnam War in 1968: "If they won't listen to reason over there, just kill 'em. Nuke 'em all."

Sure I was glad to see John Wayne win the Oscar ... I'm always glad to see the fat lady win the Cadillac on TV, too. I've survived because I work cheap and don`t take up too much time.

You know what the average Robert Mitchum fan is? He's full of warts and dandruff and he`s probably got a hernia too, but he sees me up there on the screen and he thinks if that bum can make it, I can be president. When asked why in his mid-sixties he took on the arduous task of starring in an 18-hour mini-series "The Winds of War" (1983) (mini): "It promised a year of free lunches."

How do I keep fit? I lay down a lot. (Regarding three-time co-star Deborah Kerr) "The best, my favorite... Life would be kind if I could live it with Deborah around".

Asked his opinion of Method actors Robert De Niro, Al Pacino and Jack Nicholson: "They are all small." "Stars today are just masturbation images." (1983)

People make too much of acting. You are not helping anyone like being a doctor or even a musician. In the final analysis, you have exalted no one but yourself. These kids only want to talk about acting method and motivation; in my day all we talked about was screwing and overtime.

I know production values are better, but are the scripts, are the pictures? The thing is, it`s a hell of a lot more work, and I don't see overall where the films are any better, really.

I often regret my good reviews, because there is no point in doing something I know to be inferior and then I find I have come off the best in the film. Wouldn't you find that worrying?

"I never will believe there is such a thing as a great actor." (1948) I got a great life out of the movies. I've been all over the world and met the most fantastic people. I don't really deserve all I've gotten. It`s a privileged life, and I know it.

Sometimes, I think I ought to go back and do at least one thing really well. But again, indolence will probably cause me to hesitate about finding a place to start. Part of that indolence perhaps is due to shyness because I'm a natural hermit. I've been in constant motion of escape all my life. I never really found the right corner to hide in. Up there on the screen you`re thirty feet wide, your eyeball is six feet high, but it doesn't mean that you really amount to anything or have anything important to say.

"Where are the real artists? Today it's four-barrelled carburettors and that's it." (1967) The Rin Tin Tin method is good enough for me. That dog never worried about motivation or concepts and all that junk. (1968)

I only read the reviews of my films if they`re amusing. Six books have been written about me but I`ve only met two of the authors. They get my name and birthplace wrong in the first paragraph. From there it`s all downhill. (on working with Faye Dunaway) When I got here I walked in thinking I was a star and then I found I was supposed to do everything the way she says. Listen, I'm not going to take any temperamental whims from anyone, I just take a long walk and cool off. If I didn't do that, I know I`d wind up dumping her on her derrière.

When asked what he looked for in a script before accepting a job, he said, "Days off." (on Steve McQueen) He sure don`t bring much brains to the party, that kid.

(on Jane Russell) Miss Russell was a very strong character. Very good-humoured when she wasn't being cranky. When Mitchum, who served time for marijuana possession, was asked what it was like in jail, he replied, "It's like Palm Springs without the riff-raff."

+

[[ps - please check out some of my other quote collections here - The Guy Quote]]

Bill Gates is Cool

If ever there was a video that deserved to be looped...[youtube=http://www.youtube.com/watch?feature=player_embedded&v=KxaCOHT0pmI&w=700]

In 1987, Gates was officially declared a billionaire in the pages of Forbes' 400 Richest People in America issue, just days before his 32nd birthday. As the world's youngest self-made billionaire, he was worth $1.25 billion, over $900 million more than he'd been worth the year before, when he'd debuted on the list.

Gates began to appreciate the expectations others had of him when public opinion mounted suggesting that he could give more of his wealth to charity. He studied the work of Andrew Carnegie and John D. Rockefeller, and in 1994 sold some of his Microsoft stock to create the William H. Gates Foundation. In 2000, Gates and his wife combined three family foundations into one to create the charitable Bill & Melinda Gates Foundation, which is the largest transparently operated charitable foundation in the world. The foundation allows benefactors access to information regarding how its money is being spent, unlike other major charitable organizations such as the Wellcome Trust.

As of 2007, Bill and Melinda Gates were the second-most generous philanthropists in America, having given over $28 billion to charity. They plan to eventually give 95% of their wealth to charity. Which is actually pretty flaming amazing.

The Guy Quote - Ahab, Melville and the Zep

Moby Dick was first published in 1851, but the book wasn't recognised as a masterpiece until many years after Herman Melville was dead.

The book is beautifully written, but beauty can be cruel, unmerciful - there's no soft edge to it. Powerful and lyrical, there's a sort of inevitability to Ahab's rage, railing at his fate as he gets closer and closer to the edge of reason. While the sea suffuses every page - Melville is (quite rightly) in awe of it. These weren't day sailors, they were men who fought the elements every minute of every in brutal, unmitigating combat.

Plus, Ahab was nuts, mad at the world. His own brother had pushed him overboard so he could steal his girl, and in the process, Ahab's leg had been chomped off by Moby Dick. There's your motive right there, bub.

So, in no particular order (but my favourite at the end):

These are the times of dreamy quietude, when beholding the tranquil beauty and brilliancy of the ocean's skin, one forgets the tiger heart that pants beneath it; and would not willingly remember, that this velvet paw but conceals a remorseless fang.

Though amid all the smoking horror and diabolism of a sea-fight, sharks will be seen longingly gazing up to the ship's decks, like hungry dogs round a table where red meat is being carved, ready to bolt down every killed man that is tossed to them.

However baby man may brag of his science and skill, and however much, in a flattering future, that science and skill may augment; yet for ever and for ever, to the crack of doom, the sea will insult and murder him, and pulverize the stateliest, stiffest frigate he can make; nevertheless, by the continual repetition of these very impressions, man has lost that sense of the full awfulness of the sea which aboriginally belongs to it.

By this, he seemed to mean, not only that the most reliable and useful courage was that which arises from the fair estimation of the encountered peril, but that an utterly fearless man is a far more dangerous comrade than a coward.

At last the anchor was up, the sails were set, and off we glided. It was a sharp, cold Christmas; and as the short northern day merged into night, we found ourselves almost broad upon the wintry ocean, whose freezing spray cased us in ice, as in polished armor.

"Come, Ahab’s compliments to ye; come and see if ye can swerve me. Swerve me? ye cannot swerve me, else ye swerve yourselves! man has ye there. Swerve me? The path to my fixed purpose is laid with iron rails, whereon my soul is grooved to run. Over unsounded gorges, through the rifled hearts of mountains, under torrents’ beds, unerringly I rush! Naught’s an obstacle, naught’s an angle to the iron way!"

Truly to enjoy bodily warmth,some small part of you must be cold, for there is no quality in this world that is not what it is merely by contrast. Nothing exists in itself.

"There is a wisdom that is woe; but there is a woe that is madness. And there is a Catskill eagle in some souls that can alike dive down into the blackest gorges, and soar out of them again and become invisible in the sunny spaces. And even if he for ever flies within the gorge, that gorge is in the mountains; so that even in his lowest swoop the mountain eagle is still higher than other birds upon the plain, even though they soar." Ignorance is the parent of fear.

It smells like the left wing of the day of judgment.

"Towards thee I roll, thou all-destroying but unconquering whale; to the last I grapple with thee; from hell’s heart I stab at thee; for hate’s sake I spit my last breath at thee. Sink all coffins and all hearses to one common pool! and since neither can be mine, let me then tow to pieces, while still chasing thee, though tied to thee, thou damned whale! Thus, I give up the spear!"

- Moby Dick, Herman Melville

ps - it helps if you shout that last one out loud, shaking your fist at the heavens

+

[[pps - please check out some of my other quote collections here - The Guy Quote]]

ppps - Led Zep did a song called Moby Dick, with some kick-arse drums:

[youtube=http://www.youtube.com/watch?v=cRuTcnd8YLU&w=700]

How Whole Foods "Primes" You To Shop

By: Martin LindstromFast Company, Sept 15, 2011

Derren Brown, a British illusionist famous for his mind-reading act, set out to prove just how susceptible we are to the many thousands of signals we’re exposed to each day. He approached two creatives from the advertising agency Saatchi & Saatchi for the “test.” On their journey to his office, Brown arranged for carefully placed clues to appear surreptitiously on posters and balloons, in shop windows, and on t-shirts worn by passing pedestrians.

Upon their arrival, the two creatives were given 20 minutes to come up with a campaign for a fictional taxidermy store. Derren Brown also left them a sealed envelope that was only to be opened once they’d presented their campaign. Twenty minutes later, they presented and then opened the envelope. Lo and behold, Derren Brown’s plans for the taxidermy store were remarkably similar to the ad campaign, with an astounding 95% overlap.

An interesting experiment, you may say, but hardly a trick you’d fall for. But bear this in mind—it’s more than likely you were well primed the last time you went shopping.

Let’s take for example Whole Foods, a market chain priding itself on selling the highest quality, freshest, and most environmentally sound produce. No one could argue that their selection of organic food and take-away meals are whole, hearty, and totally delicious. But how much thought have you given to how they’re actually presenting their wares? Have you considered the carefully planning that’s goes into every detail that meets the eye?

In my new book Brandwashed, I explore the many strategies retailers use to encourage us to spend more than we need to—more than we intend to. Without a shadow of doubt, Whole Foods leads the pack in consumer priming.

Let’s pay a visit to Whole Foods’ splendid Columbus Circle store in New York City. As you descend the escalator you enter the realm of a freshly cut flowers. These are what advertisers call “symbolics”—unconscious suggestions. In this case, letting us know that what’s before us is bursting with freshness.

Flowers, as everyone knows, are among the freshest, most perishable objects on earth. Which is why fresh flowers are placed right up front—to “prime” us to think of freshness the moment we enter the store. Consider the opposite—what if we entered the store and were greeted with stacks of canned tuna and plastic flowers? Having been primed at the outset, we continue to carry that association, albeit subconsciously, with us as we shop.

The prices for the flowers, as for all the fresh fruits and vegetables, are scrawled in chalk on fragments of black slate—a tradition of outdoor European marketplaces. It’s as if the farmer pulled up in front of Whole Foods just this morning, unloaded his produce, then hopped back in his flatbed truck to drive back upstate to his country farm. The dashed-off scrawl also suggests the price changes daily, just as it might at a roadside farm stand or local market. But in fact, most of the produce was flown in days ago, its price set at the Whole Foods corporate headquarters in Texas. Not only do the prices stay fixed, but what might look like chalk on the board is actually indelible; the signs have been mass-produced in a factory.

Ever notice that there’s ice everywhere in this store? Why? Does hummus really need to be kept so cold? What about cucumber-and-yogurt dip? No and no. This ice is another symbolic. Similarly, for years now supermarkets have been sprinkling select vegetables with regular drops of water—a trend that began in Denmark. Why? Like ice displays, those sprinkled drops serve as a symbolic, albeit a bogus one, of freshness and purity. Ironically, that same dewy mist makes the vegetables rot more quickly than they would otherwise. So much for perception versus reality.

Speaking of fruit, you may think a banana is just a banana, but it’s not. Dole and other banana growers have turned the creation of a banana into a science, in part to manipulate perceptions of freshness. In fact, they’ve issued a banana guide to greengrocers, illustrating the various color stages a banana can attain during its life cycle. Each color represents the sales potential for the banana in question. For example, sales records show that bananas with Pantone color 13-0858 (otherwise known as Vibrant Yellow) are less likely to sell than bananas with Pantone color 12-0752 (also called Buttercup), which is one grade warmer, visually, and seems to imply a riper, fresher fruit. Companies like Dole have analyzed the sales effects of all varieties of color and, as a result, plant their crops under conditions most ideal to creating the right ‘color.’ And as for apples? Believe it or not, my research found that while it may look fresh, the average apple you see in the supermarket is actually 14 months old.

Then there’s those cardboard boxes with anywhere from eight to ten fresh cantaloupes packed inside each one. These boxes could have been unpacked easily by any one of Whole Foods’ employees, but they’re left that way on purpose. Why? For that rustic, aw-shucks touch. In other words, it’s a symbolic to reinforce the idea of old-time simplicity. But wait, something about these boxes looks off. Upon close inspection, this stack of crates looks like one giant cardboard box. It can’t be, can it? It is. In fact, it’s one humongous cardboard box with fissures cut carefully down the side that faces consumers (most likely by some industrial machinery at a factory in China) to make it appear as though this one giant cardboard box is made up of multiple stacked boxes. It’s ingenious in its ability to evoke the image of Grapes of Wrath-era laborers piling box after box of fresh fruit into the store.

So the next time you happen to grab your wallet to go shopping, don’t be fooled: retailers for better or for worse, are the masters of seduction and priming—brandwashing us to believe in perception rather than reality.

Guilty pleasure or just a deuced good song? Desperado - The Eagles

[youtube=http://www.youtube.com/watch?v=0BwOXlGbW6Q&w=700]  It first appeared on the 1973 album Desperado, and has later appeared on numerous compilation albums although it was not a single.

William Ruhlmann of Allmusic described the song as one of the band's best, saying that it showed the strength of Henley's and Frey's co-writing, but also called it a "painfully slow ballad."