The Content Mix: Create content with a purpose

Jack Dyson recently joined Carlota Pico to talk about his 20 years of experience in the content industry. He’s currently the global head of content strategy at SAP Customer Experience, a company that “delivers personal, trusted, and connected customer experiences.”

Jack talked about the power of content and the importance of using the right voice to reach audiences with relevant, purposeful topics. He discussed his creative background and the need to surround yourself with people who both stimulate you creatively and challenge you, and offered some advice for repurposing content and overcoming challenges throughout the customer journey.

You can watch the full conversation in the video above or on YouTube, and listen to the podcast on Apple and Spotify.

Rapid-fire recs

• Source of inspiration: “Dwayne “The Rock” Johnson, because I love the confidence he has in himself and his ability to sell directly to people (for example, the way he promotes his tequila brand on Instagram). And J.P. Donleavy, who was a fascinating person and writer with a refreshingly frank style. I’d love to write like him.”

• Publication or resource: The Element of Inclusion podcast. “It’s all about diversity and inclusion. It challenges me and encourages me to look at how I’m acting and reacting to things.”

• Useful hashtag: #mobility. “Follow this one or anything similar that encourages you to get up, stretch and move your body. It’s a really good reminder.”

Being around creative and interesting people who challenge you is critical. I’ve always been very careful to work with people who inspire me to do more and to look at things in a different way.