Digital roundtable: The power of proprietary data 01.10.2020

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Quiet.ly invited me to join marketing leaders from Salesforce and The Zebra to discuss the power of proprietary data. Their page says: “Can you really call it thought leadership if your idea has been rehashed across several blogs, publications, and reports already? Probably not. That’s why in the age of peak content, escaping the echo chamber is more critical than ever. Today’s audiences are neck-deep in consumable media—and the brands that are winning their time and attention are the ones using proprietary data and insights to tell stories nobody else can.

In this roundtable, Sean Tyson, CEO of Quietly, talks with global content marketing leaders about how brands can stand out by producing better content, not more. Listen to our conversation with Heike Young, Director of Content Strategy at Salesforce; Nicole Beck, Director of Public Relations and Communications at The Zebra; and Jack Dyson, Global Head of Content Strategy at SAP Customer Experience to learn about their distinct approaches to solving this challenge.